Title:  Social Media Manager

Location: 

London, GB

Company:  CLFIS Limited
Description: 

 

Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.

 

Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.

 

Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.

Job Summary

 

•    The Social Media Manager is responsible for the management and content generation of social media channels (with a focus on Linked In channels) for Canada Life UK.

•    The role will ensure that Canada Life has a strong social and local presence that delivers engaging content, builds brand reputation, communicates key messages, meets business objectives and drives engagement/conversions.

•    Your work will help build Canada Life as a market leader, support campaign activity, engage and develop the target audiences across both organic and paid activity.

•    Keeping the business safe and protecting our reputation is a key element of the role and you will be responsible for social listening, monitoring quality and delivering best practice.  

•    You will implement our social media strategy and content plan and ensure this is rolled out throughout communication channels.

What You'll Do

 

•    Shape and lead the implementation of our social media strategy across all channels: primarily LinkedIn (plus other channels e.g. Glassdoor), recommending platform test and learn as appropriate. Optimise content to deliver agreed metrics to build brand and reputation, support key spokespeople to build their profiles.  Train and support campaign managers to delivery business line objectives. 
•    Performance reporting and improvement recommendations for social content and channels to deliver business objectives.  Manage and propose social media investment. Monitor and identify opportunities to improve and build reputation e.g. Trustpilot/Google Reviews.
•    To be the primary contact and subject matter expert for all social media (organic and paid), planning and co-ordination within the business, and with external providers/platforms. Ensure that all content is compliant.
•    Monitor, audit and control all aspects of social reputational management, identifying and resolving issues with key stakeholders.  Ensuring all content is compliant and customer interactions are dealt with promptly.
•    To provide social media expertise to the marketing, PX and internal comms teams and agree calendar of activity, manage messages across channels and work with global team to reuse and cross purpose where relevant.  Deliver training and guidance (including mandatory training) to the business.


Who You Are 

 

•    Passionate about social and digital marketing with experience of working for a well-known brand, developing the social media strategy and delivering plans, preferably in a regulated environment
•    Proven experience managing organic and paid social campaign activity
•    Ability to translate strategy into a detailed plan with proficiency in PowerPoint, Excel and confident in presenting to key stakeholders
•    Strong numerical and analytical skills taking performance data/ROI and translating into actionable, insight-led recommendations to improve engagement and effectiveness
•    Extensive marketing skills, including comprehensive knowledge of marketing principles and integrated marketing
•    Effective time management skills and the ability to multitask
•    Excellent interpersonal skills and the ability to develop effective working relationships with colleagues and key senior stakeholders
•    Strong communication skills, both written and verbal with the ability conceptualise thinking into clear communication and engaging content
•    Excellent influencing skills with the ability to get buy-in and effective results from people across the business
•    A high level of creativity to deliver ground-breaking campaigns that deliver results, build reputation and win awards
•    Proficient in remarketing and audience segmentation and programmatic campaigns.  Knowledge of all key platforms: LinkedIn, Instagram, X, etc. Expert in monitoring and reporting tools i.e. Hootsuite, Brandwatch, Google Analytics, Facebook Insights, Facebook Ads Manager etc

Benefits of working at Canada Life

 

We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that’s regularly reviewed. As a Canada Life UK colleague, you’ll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, along with, income protection, private medical insurance and life assurance.  We have a fantastic number of other benefits and support services as well as regular personal and professional development.

 

How we work at Canada Life

 

Our culture is unique and incredibly important to us.  We care about doing the right thing for our people, customers and community and helping others to build better futures.  Our blueprint behaviours shape and influence how we work, and are central to the relationships we have with others.  Every day we are encouraged to be more curious, own the outcome, face into things together and find a way forward. 

 

We want colleagues to have rewarding careers with us so we invest in the development of our people, technology and workplaces. That’s why we offer a range of training, flexible working and opportunities to grow and develop.

 

Diversity and inclusion

 

Building an inclusive workplace with a diverse workforce where everyone can feel they belong and achieve their potential regardless of gender, ethnicity or any other characteristic is a key commitment for us.  We are proud of the progress we’re making in DEI, and we continue for it to be a significant focus. 

 

“At Canada Life we believe in the power of great people from different backgrounds, experiences and perspectives coming together to build better futures. Emerging talent is crucial to our growth and creating an environment that continues to inspire us all.”  Nick Harding, Chief People Officer, Canada Life UK

 

We appreciate that everyone has different work and life responsibilities. We’re happy to discuss flexible working arrangements, including part time, for any of our roles should this be a requirement for you.