Title:  Brand, Campaign and Content Manager


Potters Bar, GB Bristol, GB Douglas, IM London, GB

Company:  CLFIS Limited


Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.


Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.


Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.

Job Summary 

Orchestrate the development, creation and delivery of high-quality content to support brand and reputation building, owning and leading the content calendar. Responsible for generating a continuous flow of content working with key internal stakeholders to align plans and content internally and externally.  Specific responsibility for the development of brand and reputation campaigns/content from brief to multi-channel execution. Create compelling messaging across which supports our objectives and delivers measurable outcomes, reporting across the business. 


What You'll Do 


  • Contribute to ongoing campaign/content planning to build brand and reputation aligned to business strategy. Bringing the brand to life for our agreed audiences in a compelling way in owned and earned channels, optimising the reach and impact, including spokesperson plans and alignment with internal comms and CEO office.
  • Develop and own the campaign/content plan and calendar delivering campaigns from brief through to execution across multiple channels – e.g. media, email, direct mail, social media, website, events, paid search, industry and customer insights and adviser training. Work closely with research and insights, content writers, events manager, marketing comms and digital teams where required. Support the development and delivery of innovative content working with external partners as required.
  • Ensure that all content and brand marketing collateral and literature on and offline is maintained and up to date, managing the approval process so that it adheres to brand guidelines, and is signed-off by Technical, Legal, Compliance, Product and Distribution, and any other relevant parties, including external partners, as appropriate.  Support the evolution of brand guidelines creation and training across the business.
  • A key aspect of the role is robust reporting and analysis. Ensure that agreed performance metrics and KPIs are measured and reported, and relevant data monitored, using insight to improve performance over time. Continually review and assess the competitive landscape and market trends and be the SME (subject matter expert) in the marketing team.
  • Support in the governance of the brand through timely sign offs, and sublicence agreements and other required activities to protect the brands’ integrity. Championing the importance of a strong brand within the business influencing and managing key stakeholders.

Who You Are

Solid practical experience in a marketing communications management role is necessary, for example:

  • Strong background in brand and content campaign planning, execution and measurement in all channels
  • Creative ability to deliver compelling and engaging content 
  • Use of data and marketing analytics to improve campaigns over time, including testing and optimisation techniques
  • Wide knowledge of digital marketing methods - including email campaigns, content marketing, social media, and online advertising
  • Significant experience working with creatives, agencies and other providers of marketing services
  • Hands-on experience of using marketaing systems such as CMS, google analytics, marketing automation and email software

A background in brand and marketing comms is essential, preferably with some financial services experience, and ideally including intermediary as well as consumer markets.



  • Degree level education
  • Marketing qualification - CIM or equivalent

Benefits of working at Canada Life


We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that’s regularly reviewed. As a Canada Life UK colleague, you’ll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, along with, income protection, private medical insurance and life assurance.  We have a fantastic number of other benefits and support services as well as regular personal and professional development.


How we work at Canada Life


Our culture is unique and incredibly important to us.  We care about doing the right thing for our people, customers and community and helping others to build better futures.  Our blueprint behaviours shape and influence how we work, and are central to the relationships we have with others.  Every day we are encouraged to be more curious, own the outcome, face into things together and find a way forward. 


We want colleagues to have rewarding careers with us so we invest in the development of our people, technology and workplaces. That’s why we offer a range of training, flexible working and opportunities to grow and develop.


Diversity and inclusion


Building an inclusive workplace with a diverse workforce where everyone can feel they belong and achieve their potential regardless of gender, ethnicity or any other characteristic is a key commitment for us.  We are proud of the progress we’re making in DEI, and we continue for it to be a significant focus. 


“At Canada Life we believe in the power of great people from different backgrounds, experiences and perspectives coming together to build better futures. Emerging talent is crucial to our growth and creating an environment that continues to inspire us all.”  Nick Harding, Chief People Officer, Canada Life UK


We appreciate that everyone has different work and life responsibilities. We’re happy to discuss flexible working arrangements, including part time, for any of our roles should this be a requirement for.