Digital Insights & Optimisation Specialist
Dublin, IE
- Full Time Permanent Contract position
- Hybrid role based in our City Centre offices
What we offer
We have embraced a hybrid working model for most of our positions, which means that you can enjoy a balanced approach of working from home for part of the week and working from the office for the remainder of the week.
We offer a comprehensive benefits package including competitive salaries and bonuses, robust Learning and Development support, excellent Defined Contribution pension and comprehensive Wellbeing initiatives and support to name but a few.
Further details on our benefits package can be accessed here Benefits (life-careers.com)
At Irish Life, our purpose is to help people build better futures. Our company values shape everything we do and underpin our vision of being the driving force behind Ireland’s financial, physical, and mental well-being.
We believe in doing the right thing—acting with integrity and making fair, responsible decisions. We aim high, setting ambitious goals and constantly find better ways to innovate and improve. Our customers are at the heart of everything we do, and we are dedicated to understanding their needs and exceeding their expectations. We believe that as a team we work best together, in a supportive, collaborative environment where every idea and contribution is valued.
Role Overview
The Digital Insights & Optimisation Specialist will take ownership of Advice Solutions Conversion Rate Optimisation efforts across our digital estate, with a mandate to drive measurable performance improvements that directly contribute to lead generation and sales growth.
Operating as a strategic and hands-on leader, this role will lead the digital performance and CRO agenda across multiple product teams, championing a culture of experimentation, performance monitoring, and data-informed decision-making.
Impact & Value of the Role
- Drives Revenue & Lead Generation: Directly support Irish Life’s commercial goals by improving digital sales and lead conversion across platforms.
- Accelerates Digital Maturity: Build and refine foundational analytics and experimentation capabilities across Advice Solutions, enabling smarter, faster decisions.
- Enhances Cross-Functional Alignment: Acts as a strategic link between product, UX, data, and business leadership, ensuring performance is a shared priority.
- Reduces Waste, Increases ROI: Optimises user journeys and marketing performance through data-driven experimentation, reducing drop-offs and inefficiencies.
- Scales a Performance Culture: Cultivates a test-and-learn mindset across teams, improving speed to insight and accountability for digital outcomes.
- Futureproofs Digital Strategy: Ensures the CRO program and analytics infrastructure are robust, scalable, and aligned with evolving customer and business needs.
Key Responsibilities
1. Lead eCommerce Performance & Reporting Operations
- Oversee performance tracking and insight generation across Irish Life’s digital properties and eCommerce platforms.
- Act as Product Owner for analytics platforms and lead digital performance reporting across sales, traffic, and campaign performance.
- Build and further Advice Solutions analytics capabilities to support our strategic objectives.
2. Drive CRO Strategy & Program Development
- Develop and lead a scalable, organisation-wide CRO program focused on improving lead generation and sales performance.
- Own CRO tools, ensuring they are effectively leveraged for experimentation and insights.
- Establish a streamlined, test-and-learn process that empowers product teams to validate and implement performance improvements through A/B and multivariate testing.
- Define and maintain a clear roadmap for CRO and digital journey enhancements in collaboration with product teams.
3. Market Insight & Proposition Development
- Conduct and leverage market and performance research to identify customer needs, market gaps, and optimisation opportunities.
- Translate performance insights into actionable opportunities to support market positioning, customer experience, and new product/proposition development.
- Actively support the development of new digital products and propositions by providing insight-driven direction and performance frameworks.
- Lead or co-lead new proposition initiatives, ensuring they are built with performance goals in mind and optimised post-launch for maximum impact.
4. Stakeholder Leadership & Team Enablement
- Lead stakeholder engagement across ensuring alignment of digital performance initiatives with wider business objectives.
- Act as an internal advocate for performance culture, promoting data-driven decision-making and increased adoption of tools and experimentation practices.
Skills & Experience
- 4+ years proven experience in digital performance management and CRO strategy.
- Bachelor’s or master’s Degree, Digital Marketing, Business Analytics, E-Commerce, or Computer Science.
- Strong knowledge of analytics platforms and eCommerce performance reporting
- Expertise in A/B and multivariate testing methodologies.
- Ability to translate data insights into actionable business strategies.
- Experience in stakeholder management and cross-functional collaboration.
- Familiarity with market research and proposition development.
- Ideal but not critical: hands-on experience with GA4, Optimizely, Snowplow, and Content square.
About us
Irish Life is one of Ireland’s largest financial institutions with a presence across a range of financial services markets. We are one of Ireland’s leading financial services groups with over 1.5 million customers. For over 80 years, we’ve been helping people to look after their life insurance, pension and investment needs, and more recently their health insurance.
It is a subsidiary of Great-West Lifeco and a member of the Power Financial Corporation group of companies.
We are proud of our culture of developing and supporting the growth and professional development of our people. The focus has resulted in a team of top talent with high standards, positioning us at the forefront of our industry.
The company reserves the right to draw up a shortlist as part of the selection process. Where Agency assistance is required the Irish Life Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Irish Life by Recruitment Agencies will not be accepted for this role.
Irish Life is proud to be an Equal Opportunities employer. We have created an environment of inclusion and growth to help people achieve their potential, to ensure they can bring their whole selves to work and to feel valued. We celebrate diversity of thought and perspective and want all of our employees to feel valued, respected and supported.
We have built a culture that promotes equality and inclusion for all of our current and future employees and strive to ensure that our behaviours, processes and practices are aligned to this culture.
If you require any accommodations during the recruitment process please contact lifecareers@irishlife.ie and we will be delighted to ensure you are fully supported to be your best.
ILGL supports Equal Opportunity and is regulated by the Central Bank of Ireland.