Head of Digital Product
Dublin, IE
- Full Time Permanent position
- Hybrid role based in our City Centre offices
What we offer
We have embraced a hybrid working model for most of our positions, which means that you can enjoy a balanced approach of working from home for part of the week and working from the office for the remainder of the week.
We offer a comprehensive benefits package including competitive salaries and bonuses, robust Learning and Development support, excellent Defined Contribution pension and comprehensive Wellbeing initiatives and support to name but a few.
Further details on our benefits package can be accessed here Benefits (life-careers.com)
At Irish Life, our purpose is to help people build better futures. Our company values shape everything we do and underpin our vision of being the driving force behind Ireland’s financial, physical, and mental well-being.
We believe in doing the right thing—acting with integrity and making fair, responsible decisions. We aim high, setting ambitious goals and find better ways to innovate and improve. Our customers are at the heart of everything we do and we are dedicated to understanding their needs and exceeding their expectations. Achieving this this is only possible when we work best together—in a supportive, collaborative environment where every idea and contribution is valued.
Role Overview
We are looking for a strategic, commercially minded Head of Digital Product to set the direction and lead the delivery of our consumer digital portfolio. You will own the end-to-end digital experience across web, app and online servicing, making sure our products deliver clear customer, commercial and operational value.
You will work across the business – with technology, marketing, data, customer, proposition and distribution teams – to shape and deliver simple, effective and market-leading digital experiences. This is a senior role for an experienced digital product leader who is comfortable moving between long-term strategy and day-to-day delivery.
What you will help us to achieve
- A clear, multi-year digital product vision and roadmap across acquisition, engagement, servicing and digital advice.
- Customer experiences that are simple, intuitive and joined up across all digital touchpoints.
- Measurable gains in digital sales, conversion, engagement, self-service and cost efficiency.
- Strong digital product governance, with clear priorities and transparent decision-making.
- A more data- and outcomes-driven culture in how we design, build and improve digital journeys.
- A mature digital product operating model that makes best use of agile ways of working, experimentation and emerging capabilities such as personalisation and AI.
More specific responsibilities will include
Digital product strategy and vision
- Defining and leading the strategy for our consumer-facing digital channels, aligned to business goals and customer needs.
- Owning and updating a clear product roadmap covering acquisition, engagement, servicing and advice.
- Using market insight, customer behaviour data, competitor activity and emerging technology to shape future digital capabilities.
- Embedding outcome-based product management, focused on measurable business value.
Product leadership and delivery
- Leading, coaching and developing Product Owners, Product Managers and digital specialists.
- Putting in place strong product governance, including prioritisation and roadmap management.
- Driving effective cross-functional collaboration with engineering, design, analytics, marketing and operations.
- Balancing customer desirability, technical feasibility and commercial viability in product decisions.
- Owning prioritisation of initiatives based on customer impact, strategic fit and ROI.
Customer experience and optimisation
- Continuously improving digital customer journeys using data, experimentation and customer insight.
- Championing best practice in customer experience, conversion optimisation, accessibility and digital engagement.
- Leading the use of A/B testing, analytics and customer feedback to optimise performance.
- Ensuring our digital experiences are simple, intuitive and aligned with customer expectations.
Commercial ownership and performance
- Owning and reporting on key digital product KPIs, including:
- Digital sales and conversion
- Customer engagement
- Self-service adoption
- Cost reduction / cost deflection
- Customer satisfaction
- Product performance and ROI
- Working with business stakeholders to define value cases and investment priorities.
- Supporting business cases for major digital investments.
Stakeholder and executive engagement
- Acting as a senior leader and trusted advisor on digital transformation initiatives.
- Presenting product strategy, roadmap progress and performance to executive leadership.
- Building strong relationships across marketing, technology, customer, operations and commercial teams.
Digital capability and operating model
- Helping shape and evolve the organisation’s digital product operating model.
- Embedding agile and product management best practices across teams.
- Driving consistency in product governance, planning and prioritisation.
- Supporting the development of key digital capabilities, including personalisation, AI-enabled experiences, experimentation and digital servicing.
What you will need to be successful in the role
Essential
- Significant experience leading digital product teams in complex, consumer-focused organisations.
- A strong track record delivering customer-facing digital products at scale.
- Proven experience managing digital roadmaps, prioritisation and cross-functional delivery.
- Deep understanding of digital product management and agile delivery.
- Experience working closely with engineering, UX/design, analytics and commercial teams.
- Evidence of driving measurable customer and commercial outcomes through digital channels.
- Confidence presenting to senior leadership and influencing strategic decisions.
Desirable
- Experience in financial services, insurance, wealth, health or other regulated sectors.
- Experience in multi-brand or matrixed organisations.
About us
Irish Life is one of Ireland’s largest financial institutions with a presence across a range of financial services markets. We are one of Ireland’s leading financial services groups with over 1.5 million customers. For over 80 years, we’ve been helping people to look after their life insurance, pension and investment needs, and more recently their health insurance.
It is a subsidiary of Great-West Lifeco and a member of the Power Financial Corporation group of companies.
We are proud of our culture of developing and supporting the growth and professional development of our people. The focus has resulted in a team of top talent with high standards, positioning us at the forefront of our industry.
The company reserves the right to draw up a shortlist as part of the selection process. Where Agency assistance is required the Irish Life Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Irish Life by Recruitment Agencies will not be accepted for this role.
Irish Life is proud to be an Equal Opportunities employer. We have created an environment of inclusion and growth to help people achieve their potential, to ensure they can bring their whole selves to work and to feel valued. We celebrate diversity of thought and perspective and want all of our employees to feel valued, respected and supported.
We have built a culture that promotes equality and inclusion for all of our current and future employees and strive to ensure that our behaviours, processes and practices are aligned to this culture.
If you require any accommodations during the recruitment process please contact lifecareers@irishlife.ie and we will be delighted to ensure you are fully supported to be your best.
ILFS supports Equal Opportunity and is regulated by the Central Bank of Ireland.